Daniela Danailova-Scherbel to join Payhawk as Head of Marketing


by Hristo Borisov


We would like to welcome on board Daniela Danailova-Scherbel as our Head of Marketing!


Daniela will work in our Sofia office and will be responsible for our growth and international marketing having previously worked with Rocket Internet, Babbel and Tuk Tam. Daniela was instrumental to Babbel’s growth over the years as Country Manager for the DACH region managing 7 different marketing channels, and we couldn’t be more proud to have her lead our growth and marketing strategy!


As Walt Disney once said, “All our dreams can come true, if we have the courage to pursue them.” Pursuing your dream with a team starts by being bold enough to share your dream with others. Our first tradition in the company is for every new person to share his dream, and how he can achieve it in Payhawk. We call this Daydreaming. Here is what Daniela expects to achieve with the Payhawk team:


I dream to build/work for a company that:


  • Creates a positive impact on the world
  • Inspires people by its unique way of leading/empowering employees
  • Get the best out of the people and doesn’t give them up quickly
  • Listens to employees and take their constructive feedback into consideration
  • Gets the balance between work and life (mother-/fatherhood) seriously
  • Has many international entities or teams


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